Jute started with a simple question: why does getting organized feel so hard? For our founder, Mark Smith, the answer was clear—most tools out there weren’t built for real people or real lives. Frustrated by scattered notes, clunky features, and endless tabs, Mark envisioned something better: a platform that makes organizing your life feel natural, intuitive, and dare we say it—enjoyable.
Of course, one big idea doesn’t go far without the right people to bring it to life. Mark gathered a team of brilliant developers, creative designers, and problem-solvers who shared his vision. More importantly, they shared his passion for helping people. Together, this team poured their hearts (and plenty of coffee) into building Jute—crafting every feature, every interaction, and every little detail to make your life easier.
We know the struggle of juggling too many things at once because we’ve been there. That’s why we built Jute to fit into your life, not the other way around. It’s a tool that works the way you think, adapts to what you need, and keeps everything connected. Whether it’s planning a wedding, organizing your travel plans, or tackling your everyday to-dos, Jute is here to take the stress out of staying on top of things.
But Jute isn’t just about organization—it’s about connection. It’s about making it easier to share, collaborate, and keep everyone on the same page. Whether you’re working with your team, your family, or your best friend, Jute helps you stay clear, focused, and in sync.
We built Jute because we care—about the way you work, live, and connect with others. From our small, scrappy, and passionate team to you, thank you for trusting Jute to make your life a little simpler. This is just the beginning, and we’re so excited to help you turn life’s chaos into clarity, one thread at a time. Let’s do this together.
From Frustration, to organization!
As a team we have a passion for collaboration and building an amazing product, that we ourselves use! Jute is specifically designed to enhance our productivity and organization.
Simplifying Life
Because life is complicated enough. We built Jute to make organization simple, intuitive, and beautifully effective—turning chaos into clarity for everyone.
Built for Real People
We couldn’t find a tool that worked the way we live—flexible, approachable, and designed for real life. So we created Jute to be exactly that.
Connecting People & Ideas
Jute isn’t just about organizing your thoughts; it’s about connecting them. We built Jute to empower collaboration, creativity, and meaningful progress.
Jute was built to help people.
2022
Since it’s inception, we have diligently worked to build a platform that genuinely helps peoples lives.
50K
Over 50 thousand lines of code, hand typed by our team work together, to bring you an easy to use product.
4 Ways Jute Reflects Who We Are
Threads: Our Take on Organization
We’ve always believed that organizing your thoughts should feel natural, not forced. Threads are how we bring that belief to life—keeping your ideas connected and easy to manage.
Templates (coming soon): Inspired by Real Life
Jute’s templates are built with one goal: to make getting started easier. From wedding plans to work projects, they’re designed with the way people actually live and organize in mind.
Sharing: Collaboration Without Limits
We value connection, so we made sharing threads with others effortless. No extra accounts, no complications—just a simple way to work together.
Smart Threads: Clarity, Simplified
Life is messy, but your organization doesn’t have to be. Smart folders are our way of keeping things streamlined, so you can focus on what really matters.